Institutional Trade Shows
2013-04-01
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Germany
Promotion
The vastness of industrial sectors in which WAMGROUP takes an interest today brings the number of trade show participations up to sixty in 2013.
Some of these events, however, excel in particular. In the Group’s core sectors in building and construction the triennial BAUMA trade show in Munich, Germany, is one of these events. Another one is POWTECH which is held roughly every eighteen months in the German city of Nuremberg. Though a lot smaller in size than BAUMA, POWTECH is the main meeting point for both OEMs and end-users who take a special interest in powder, granule and bulk solids technologies. Consequently, both exhibitions are of institutional significance to WAMGROUP.
The new way of presenting the Group met the approval of the majority of visitors.
Rather than putting the entire range of products on display, WAMGROUP tried to focus on new, innovative solutions and key messages. At BAUMA the emphasis was on decades of experience, industrial quality, large numbers of equipment supplied, as well as global presence. POWTECH, on the other hand, was a forum for high competence and know-how, problem solving ability and a one-stop-solution.