MAP Scoring High in Africa
2014-12-01
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Dakar, Senegal
Case history
Following the 2012 earthquake at WAM Industriale in Ponte Motta, Italy, the mixer production of WAMROUP’s MAP Division relocated to the RONCUZZI premises in Ravenna. What seemed to be a temporary solution soon turned into a permanent one. Favoured by the layout of the RONCUZZI factory and its heavy-duty manufacturing equipment, MAP experienced a boost in the quality of their products enabling the Division to extend their range of options and accessories.
Since the first MAP Ploughshare Mixer was delivered back in 1981, thousands of machines have followed to destinations all over the world, in a variety of industrial applications. Today MAP mixers stand for high performance and total reliability in operation.
In the same year when MAP was established, PATISEN from Dakar, Senegal, started developing food products resulting in currently over tewenty-five prestigious brands, among which ADJA, MAMI, DOLI, DAKAROISE, KANGOO, CHOCOPAIN, and CHOCOLION, which respectively stand for stock cubes, vinegar, margarine, peanut butter, salt, spread, and chocolate drink. These brands are also present in sub-Saharan, Central African and European markets.
In March 2014 MAP commissioned to PATISEN four 3,000-litre 316L stainless steel Batch-type Ploughshare Mixers, complete with choppers, injection wands and sample drawer, through PROMER OVERSEAS. The machines are used to prepare the basic mixture for stock cubes on the basis of spices, flavourings, salt, vegetable fat, additives, colourings, and caramel.